Exhibitor smiling - SIAL Canada
SIAL Canada

A springboard to the North American market

From 13th to 15th April 2016, SIAL Canada is opening its doors at the Palais des Congrès de Montréal. 

This year, the fair should attract over 15,000 trade visitors and 850 exhibitors from 60 countries, in an exhibition that covers 240,000 square feet. In 2016, SIAL Canada will also be honouring a country...the United States! Our objective? Open up the doors to the North American market for the entire industry. But that's not all. This edition will once again build on a selection by experts from different horizons, to pass on the most relevant information in terms of challenges and trends, innovations and market opportunities

Visit the exhibition

A word from the experts – B.K. Sethi, Ethnic Product Expert

Ethnic trend: multicolour food

"One of the particularities of Canada is certainly its many ethnic minorities. They already represent 19% of the country's population, a number which should grow to 30% by 2030, according to estimations. The food industry obviously adapts to this change by offering so-called "ethnic" products. "To access the Canadian market, the key to success resides in a brand's ability to understand this diversity," explains B.K. Serthi, an expert in ethnic products and a Canadian food market specialist. "To achieve this, the brand mustn't hesitate to forge a partnership with a local partner and offer consumers a mix of adapted products," he continues. "Not forgetting to adopt an innovative product approach." SIAL Canada represents the ideal hub to launch a multi-ethnic strategy, connecting exhibitors and visitors to this "ethnic" and particularly promising niche market."

World Tour stand
World n°1 Food Innovation network

SIAL, the best world partner to support food business development and export!

For over 50 years, SIAL has been inspiring food adventures. Today, SIAL is a global brand present in 50 countries all around the world with events in 8 countries. All over the globe our network represents a forum for exchange, meetings and discussions and is truly unique. In terms of visitorship and impact, SIAL is the premier food innovation event. 

Introducing new trends, helping to launch products in new territories, solving diversity, quality and safety issues...these are our motives in an ever-growing market.