SIAL China 2020 takes on a new digital dimension!

Discover our new Marketplace and a whole range of digital solutions.

SIAL China is celebrating its 20th anniversary and will take place from 28th to 30th September at NECC.  We are offering our exhibitors ways to keep their business running despite the impact of the Covid crisis, and help them find new opportunities to develop sales contacts, and connect with local markets in China. Discover our new digital services to accelerate online and onsite connections between buyers and international exhibitors!

Access Chinese buyers through various solutions:

Marketplace and online product display

This new platform will allow you to display your products and showcase your innovations to pre-registered SIAL China visitors. SIAL China Marketplace offers multiple business opportunities and will help you connect with key players from the Chinese Food & Beverage industry.

Watch the video

Online Marketing and advertising campaign and webinars (WeChat)

Benefit from our expertise to increase your visibility on Chinese social networks, display your brand, launch new innovative products, participate to live Q&A sessions and expand your network.  

Communication tools

Take the opportunity to reach more than 410 000 online visitors on and increase your brand awareness.

Find out more about the 

You’re already registered to SIAL China 2020? Please visit your private e-zone and find the details of the offer and the registration process. 

To know more about this offer, contact our sales team at [email protected]

World Tour stand
World n°1 Food Innovation network

SIAL, the best world partner to support food business development and export!

For over 50 years, SIAL has been inspiring food adventures. Today, SIAL is a global brand present in 50 countries all around the world with events in 8 countries. All over the globe our network represents a forum for exchange, meetings and discussions and is truly unique. In terms of visitorship and impact, SIAL is the premier food innovation event. 

Introducing new trends, helping to launch products in new territories, solving diversity, quality and safety issues...these are our motives in an ever-growing market.