Retail trends
Recently, two store formats are winning market share. The first is the small store (convenient / good location / focus on daily and fresh products). Another kind is “cash and carry” or “atacarejo” where people buy heavy-use or bulk products such as large quantities of rice, beans, oil, dental cream, cleaners and other items.
Consumer trends
In Brazil, self-indulgence, wellbeing and sophistication meet health and convenience.
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