Retail trends
There is a determination among Canadian retailers to take advantage of the growing social media activity by developing interactive websites and applications that offer specific products and promotions to customers on an individual basis.
Canada, being a noted multi-cultural country, is also undergoing a boom in the growth of ethnic and Asian supermarkets, which offer a wider variety of culturally significant products which are often priced below regular stores prices.
Consumer trends
Canadians are reluctant to pay regular prices for groceries...36% of all grocery sales are now purchased at a discount. Overall health issues are predominant in Canadians purchases.
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