19th - 21st MAY 2025 - SNIEC

Unlock new food markets, meet top decision-makers at SIAL in China Shanghai

More than just a trade show, SIAL Shanghai is a unique opportunity for food & beverage industry professionals to reach a wide importers and distributors audience and showcase their products across different industries.
A lively aerial view of SIAL Shanghai, with numerous visitors exploring stands and displayed products.

What can you do at SIAL Shanghai?

  • Find new business partners
  • Test new markets
  • Showcase your products and innovations
  • Network and benchmark within the huge Asian market
  • Boost your turnover


Our list of exhibitors grows by the day, don’t miss your chance to be seen!

Food industry professionals engaging in a B2B meeting at SIAL Shanghai

What's in it for you?

Want to attract qualified industry buyers?

We are readier than ever to help you offer an unforgettable experience for your target audience.

For this edition, you’ll have the opportunity to:

  • Penetrate the Chinese and larger Asian market
  • Meet with purchasing decision-makers
  • Make contact with CEO and GM-level executives
  • Welcome thousands of industry professionals to your booth

 SIAL Shanghai is Asia’s largest professional meeting in the food sector.

TAKE ADVANTAGE OF A CAPTIVE AUDIENCE!

Where else can you meet all of the right retailers, buyers, and importers to build your business?

62%

of visitors are decision-makers with an average annual purchasing budget of $500 000.

76%

of our visitors are in retail and trade, 15% in the HoReCa sector, and 8% are manufacturers.

100%

of main Chinese distributors attends the show.

Don't miss this golden opportunity!

What are the benefits of setting up a booth at SIAL Shanghai?

Take advantage of our expertise: we are here to guide you along the way to make sure that you get the best return on your investment!

Whether you offer meat products, dairy food, seafood, drinks products or gluten-free offerings, you can boost visibility, make new qualified contacts and propel your business at SIAL Shanghai.

To help you create a memorable and unique experience and attract qualified traffic to your stand we offer:

  • A dedicated consultant along the entire process, even onsite
  • Customized offer based on your company needs in terms of size, sector etc
  • Free participation to the show competitions as a vector of visibility (SIAL Innovation, Best Steack Awards, Snack event...)
  • Included access to business tools such as matchmaking (MATCH ME), digital catalogue and badge readers
  • A global food industry summit to gain networking opportunities with industry leaders and innovators
  • Dedicated events where you can discover the latest trends and innovations in the food industry
A bustling aisle at SIAL Shanghai, with numerous visitors exploring international stands, including those from Brazil and Chile.
Your SPRINGBOARD FOR SUCCESS

Key figures

185000
expected professionals
90
% of visitors feel that SIAL Shanghai is Asia’s most important trade fair
96
% of exhibitors are satisfied with SIAL Shanghai
3
million professionals reached by mainstream media buzz and 500,000 professional buyers every day during the exhibition
25
years of experience as a business catalyst in the Asian market
Two men discussing and analyzing a product during a B2B meeting at SIAL Shanghai.

Additional benefits

  • Strong international reach: The top 3 visitor origins outside Mainland China in 2024 were Indonesia, Malaysia, and Russia, reinforcing SIAL Shanghai’s global influence.
  • High business potential: 51% of professional visitors express a strong intention to finalize deals during the exhibition, making it a prime platform for securing business agreements.
  • Key visiting objectives: Attendees primarily come to discover new suppliers, understand market trends, and place new orders, ensuring high engagement and valuable networking opportunities.

Source: SIAL in China Shanghai 2024

Show off your new products!

Consumers are becoming more and more demanding for innovation in the food and beverage industry: this makes SIAL Shanghai a prime opportunity to show off the latest products to new markets.

Over the past 25 years, SIAL Shanghai has been the launchpad for numerous international products in China, including South African ice plants, sparkling water, Mexican avocados and tequila, Spanish jamón, plant-based meats, Thai coconut water, and Australian Angus beef. Many global brands like San Pellegrino and Beyond Meat made their debut here and successfully expanded their markets.

Gain extra exposure for your products and your company by submitting your products to SIAL Innovation.

9 of 10 visitors consider SIAL Shanghai strategic for their company, so make the most of this captive market to enhance your business opportunities.

A group of SIAL Innovation Awards winners posing with their certificates and flags, celebrating their success on stage at SIAL Shanghai.
A panoramic view of Shanghai’s skyline at sunset, with the Huangpu River in the foreground.

A strategic location in China's economic and culinary powerhouse

The next edition of SIAL Shanghai will take place at the Shanghai New International Expo Center, in the heart of Shanghai, China’s most populous city and the third-largest in the world.

As the center of the Yangtze River Delta economic circle, Shanghai is home to over 170,000 dining establishments and 9,553 coffee shops, making it a vibrant culinary hub.

With the world’s largest port by cargo throughput, contributing to 20% of China’s total import and export value, Shanghai is a key gateway for global trade and innovation in the food industry.