Private Labels

Published on by Ambre Huerre Paitry - updated on - Brève

Private labels, a public success

Read the ITW about France and Canada

JUST A FEW WORDS ABOUT…PRIVATE LABELS

Private labels are not a novelty. The food scene has known them for several decades now.But something has changed. Many aspects of the ‘private labels’ trend are totally new. The geographical areas where private labels are at stake are more and more numerous. The nature as well as the quality of the products have dramatically changed. New private labels have emerged. Everywhere around the world, retailers are totally rethinking their approach towards private labels, as consumers do. New products, new expectations… private labels might be a segment full of opportunities. Our experts help you determine the best path.

WHAT ARE ‘PRIVATE LABELS’?

Private labels are brands owned by retailers. They market products using either their own name or another name that is unique in the spectrum of offerings: brand, store, retailers, name, local, premium, pricing, offer, phantom.

WHO IS THE CONSUMER?

Asia-Pacific: Asian shoppers are strongly brand-loyal, and retailers have not invested enough in marketing. 58% of shoppers believe name brands are worth the extra price.

Middle East: 57% of Africa/Middle East respondents say they're loyal to name-brand products, compared to 50% globally. Poor quality perceptions and strong brand loyalty can pose significant barriers to private label growth.

Canada: Although the heaviest private label users still tend to be from larger households the face of the private label buyer is evolving to one person households, age 55-64 years, no kids, with incomes of $100k+.

Europe: The consumers' perception towards private labels is quite positive. 70% of European respondents believe private labels are a good alternative to name brands and 69% believe they offer good value for money. 

PRIVATE LABELS, A STRONG TREND

Private Labels, a strong trend

PRIVATE LABELS MARKET SHARE

Private labels market share

Read more about Private Labels trends in China, Canada, France, Europe, UAE/ME and Indonesia, by completing the form below to download your free whitepaper now.