Exhibitor smiling - SIAL Canada
SIAL Canada

A springboard to the North American market

Published on by the SIAL Paris team - updated on

From 13th to 15th April 2016, SIAL Canada is opening its doors at the Palais des Congrès de Montréal. 

This year, the fair should attract over 15,000 trade visitors and 850 exhibitors from 60 countries, in an exhibition that covers 240,000 square feet. In 2016, SIAL Canada will also be honouring a country...the United States! Our objective? Open up the doors to the North American market for the entire industry. But that's not all. This edition will once again build on a selection by experts from different horizons, to pass on the most relevant information in terms of challenges and trends, innovations and market opportunities

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A word from the experts – B.K. Sethi, Ethnic Product Expert

Ethnic trend: multicolour food

"One of the particularities of Canada is certainly its many ethnic minorities. They already represent 19% of the country's population, a number which should grow to 30% by 2030, according to estimations. The food industry obviously adapts to this change by offering so-called "ethnic" products. "To access the Canadian market, the key to success resides in a brand's ability to understand this diversity," explains B.K. Serthi, an expert in ethnic products and a Canadian food market specialist. "To achieve this, the brand mustn't hesitate to forge a partnership with a local partner and offer consumers a mix of adapted products," he continues. "Not forgetting to adopt an innovative product approach." SIAL Canada represents the ideal hub to launch a multi-ethnic strategy, connecting exhibitors and visitors to this "ethnic" and particularly promising niche market."

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