18th - 20tH MAY 2026 - SHANGHAI

Turn connections into contracts at SIAL Shanghai

180000+
professionals expected
99%
of exhibitors are satisfied with SIAL Shanghai
80%
of buyers returning in 2026
88%
of 2025 exhibitors secured contracts
1 500 000 000$
in annual procurement secured as JD Supermarket sourced products directly at SIAL Shanghai.
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SIAL Shanghai 2026: enter China and grow in Asia by securing contracts!

More than a trade show, SIAL Shanghai is Asia's n° 1 food & beverage business platform.

Connect with 180,00 professionals and buyers managing billions in sourcing budgets and showcase your brand alongside 5,000 global exhibitors.

At SIAL Shanghai, you'll meet the right partners, importers and distributors, test new markets, launch innovations and you'll be able to turn visibility into real business growth.

Our list of exhibitors grows by the day, don’t miss your chance to be seen and to sell!

Book your booth
A lively aerial view of SIAL Shanghai, with numerous visitors exploring stands and displayed products.

Exclusive, complementary media exposure reserved for international exhibitors

International exhibitors gain privileged access to SIAL China’s official media ecosystem, benefiting from free, high-impact content exposure across key Chinese platforms including WeChat, WeChat Video, Rednote, EDM campaigns and on-site interviews.

This exclusive program is designed to amplify your brand visibility in China, create market awareness and attract qualified buyers even before the show opens—and extend your exposure well beyond the exhibition days.

⚠ Limited availability! Participation is offered on a first-come, first-served basis to a select number of international exhibitors.

REAL BUSINESS, REAL DEALS

Where else can you meet all of the right retailers, buyers, and importers to build your business?

$1.5 billion in annual procurement secured

as JD Supermarket sourced products from more than 20 suppliers directly at SIAL Shanghai.

$1 million in estimated annual procurement

with Beijing Hualian Supermarket confirming on-site cooperation across 25 SKUs.

$30 million projected purchasing volume

with HotMaxx (New Product Division) planning to procure bottled water, dried fruits and puffed snacks.

Don't miss this golden opportunity!

With 12,870+ targeted matchmaking sessions, MATCH ME connects exhibitors with pre-qualified buyers across China’s entire trade ecosystem, including: 

  • Importers and distributors
  • Retail and e-commerce platforms
  • Catering, hotels and foodservice operators
  • Government-backed buyer delegations

 

Meet the right buyers, not just more buyers.

Take advantage of our expertise: we are here to guide you along the way to make sure that you get the best return on your investment!

To help you create a memorable and unique experience and attract qualified traffic to your stand, SIAL Shanghai provides :

  • A dedicated consultant along the entire process, even onsite
  • Customized offer based on your company needs in terms of size, sector etc
  • Free participation to the show competitions as a vector of visibility (SIAL Innovation, Best Steack Awards, Snack event...)
  • Included access to business tools such as matchmaking (MATCH ME), digital catalogue and badge readers
  • A global food industry summit to gain networking opportunities with industry leaders and innovators
  • Dedicated events where you can discover the latest trends and innovations in the food industry
Book a booth
A bustling aisle at SIAL Shanghai, with numerous visitors exploring international stands, including those from Brazil and Chile.
Food industry professionals engaging in a B2B meeting at SIAL Shanghai

5 reasons global brands choose SIAL Shanghai

  1. Access Asia’s largest $4.5T F&B market
  2. Meet verified buyers managing billions in procurement budgets
  3. Connect with importers, distributors, e-commerce, retail & HoReCa
  4. Launch products & gain visibility through SIAL Innovation
  5. 88% of 2025 exhibitors secured contracts and rebooked for 2026
Get in touch with our sales team
where your business meet success

10 highlight sectors

Yogurt jars arranged in a repeating pattern on a blue background, top view.Baby-food
Broccoli florets arranged in a repeating pattern on a light green background.Organic & wellness
Milk jug and glasses arranged on a blue background, clean and minimal setup.Dairy
Pink drink with ice cubes and grapefruit slice on a pastel pink background.Non-alcoholic beverage
Powdered donuts with jam filling in a repeating pattern on a pink background.Food
Fresh steaks on a blue pastel backgroundMeat, poultry & cured meats
Grilled salmon fillet on a white plate with lemon wedge, green and yellow background.Seafood
Assortment of legumes in white bowls on a pink and orange background.Pulses and grains
Glass of pink beverage with straw on a light pink background, minimalist composition.Alcoholic beverages
Cheese pizza inside an open cardboard box on a red background, minimalist food styling.TuttoPizza Village
Talk to the sales team
A panoramic view of Shanghai’s skyline at sunset, with the Huangpu River in the foreground.

A strategic location in China's economic and culinary powerhouse

The next edition of SIAL Shanghai will take place at the Shanghai New International Expo Center, in the heart of Shanghai, China’s most populous city and the third-largest in the world.

As the center of the Yangtze River Delta economic circle, Shanghai is home to over 170,000 dining establishments and 9,553 coffee shops, making it a vibrant culinary hub.

With the world’s largest port by cargo throughput, contributing to 20% of China’s total import and export value, Shanghai is a key gateway for global trade and innovation in the food industry.

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