Food trend analysis: SUPERFOOD

Published on by Ambre Huerre Paitry - updated on

Superfood are super-good for you!

Why does one say ‘superfood’?

Raisins, golden raisins, pumpkin seeds, sunflower seeds and goji berries .jpgRaisins, golden raisins, pumpkin seeds, sunflower seeds and goji berries

This trend started less than 10 years ago, with the super-fruits. The first fruit to gain this title was the goji berry. Many vitamins (A, C, B2, etc.) and a very high content of antioxidants… this member of the super-fruit family is considered super-healthy, at least better for health than average fruits. Then, few years later, another definition became obvious: a super-fruit should contain many nutrients, exactly as should super-vegetables.

We are all fan of enriched food

Is the consumer fan of enriched food? Absolutely! According to a Food 360-Kantar TNS-XTC survey, the interest for super-fruits is very high in all SIAL countries.

In France and in Russia, 71% of the people are fond of food enriched with super-fruits (70% in the USA, 83% in China, 86% in the Middle-East, and even 95% in the South-East Asia Region!). What about super-vegetables? The figures are almost identical, whatever the country is!

Many possibilities

Green superfood vegetables cabbage, asparagus and salad leaves
Green superfood vegetables cabbage, asparagus and salad leaves

Acai berries, mulberries, cranberries, golden berries, guarana, or mangosteen… Superfruit-based juices, jams or cereal bars are increasingly being developed! It’s now quite easy to find this kind of products in supermarkets. The same story holds true for super-vegetables, such as leaf cabbage, chard, broccoli, or butternut squash. Chips, juices, soups, salads… they are everywhere!

 

Source: XTC http://www.xtcworldinnovation.com/

Author: Charles Lustig