Why does one say ‘superfood’?
This trend started less than 10 years ago, with the super-fruits. The first fruit to gain this title was the goji berry. Many vitamins (A, C, B2, etc.) and a very high content of antioxidants… this member of the super-fruit family is considered super-healthy, at least better for health than average fruits. Then, few years later, another definition became obvious: a super-fruit should contain many nutrients, exactly as should super-vegetables.
We are all fan of enriched food
Is the consumer fan of enriched food? Absolutely! According to a Food 360-Kantar TNS-XTC survey, the interest for super-fruits is very high in all SIAL countries.
In France and in Russia, 71% of the people are fond of food enriched with super-fruits (70% in the USA, 83% in China, 86% in the Middle-East, and even 95% in the South-East Asia Region!). What about super-vegetables? The figures are almost identical, whatever the country is!
Acai berries, mulberries, cranberries, golden berries, guarana, or mangosteen… Superfruit-based juices, jams or cereal bars are increasingly being developed! It’s now quite easy to find this kind of products in supermarkets. The same story holds true for super-vegetables, such as leaf cabbage, chard, broccoli, or butternut squash. Chips, juices, soups, salads… they are everywhere!
Source: XTC http://www.xtcworldinnovation.com/
Author: Charles Lustig