SIAL China

SIAL China - 28-30 October 2021 Shenzhen / 8-20 May 2022 Shanghai


SIAL China in Shanghai - Logo

SIAL China is an integral part of the SIAL Network, and co-hosted with China Commerce Development Center (CCDC).
It strategically located in Shanghai since 2000. Today, SIAL China sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry. It has become Asia’s largest food and beverage innovation exhibition

Visit SIAL China's website


SIAL China 2019, was successfully held in Shanghai from May 14-16, at the Shanghai New International Expo Centre (SNIEC). The leading food marketplace in Asia, SIAL China occupied the full 199,500 square meter exhibition centre (a 23% increase) to facilitate 4,300 exhibitors (a 26% increase) from 70 countries and regions, and 117,595 professional visitors (a 7% increase).

Watch the SIAL China's 2019 Highlights

Read the press release  Download the post-show report

SIAL China 2020 visitors satisfaction rate



  • 117 595 professional visitors: 59% Retail & trade, 20% Food manufacturer/ processor, 12% Catering & food service, 9% Service.
  • 88% of trade visitors are decision makers and influencers in their companies.
  • Top 3 Visitor's objectives: Find partners, subcontractors, find new products and find out about new trends and market developments

Top 10 visiting countries 

  • South Korea
  • Japan
  • Malaysia
  • Russia 
  • Thailand
  • Australia 
  • USA
  • Singapore
  • India 
  • Indonesia

The scale of SIAL China reflects the growing importance of Asia’s food and beverage market, valued not only for its consumer’s increased spending power but also for the producers and manufacturers of high quality and innovative products. During the first edition of SIAL China in 2000, we occupied a modest 8,000 square meters and hosted 323 exhibitors. Today, through the support of our partners, exhibitors, and visitors, SIAL China holds an important place on the industry calendar.
Jim Liu, CEO of SIAL China

SIAL China 2020 exhibitors satisfaction rate


  • Nearly 4 300 exhibitors from 70 countries and 30 provinces of China
  • 51% domestic and 49% international exhibitors.
  • 91% exhibition satisfaction rate
  • International exhibitors by numbers: 37% Europe | 29% Asia | 21% Americas | 7% Middle East | 5% Oceania | 1% Africa 

Top 10 exhibiting countries by number

  • South Korea
  • Russia
  • Brazil
  • Australia
  • Argentina
  • USA
  • Turkey
  • Spain
  • Poland 
  • Germany

"We have received very positive feedback from both exhibitors and visitors on the expanded dedicated zones, professional events and scale of SIAL China 2019. Expanding the expo 23% to 199,500 square meters allowed SIAL China to accommodate more exhibitors, which in term attracted more professional visitor than ever before”. 

Jim Liu, CEO of SIAL China.


17 251 appointments initiated via match making platform by 998 exhibitors and 7 197 visitors.


SIAL China 2020 La cuisine show

SIAL Innovation

SIAL Innovation is a unique competition that encourages and promotes innovation in the food and packaging industry. 
In 2019, 184 innovative products selected from nearly 700 entries, of which 10 were further rated as finalist products.

All SIAL Innovation events

La Cuisine

La Cuisine is a must-visit for food lovers and casual observers alike. As our premier cooking competition,  La Cuisine attracts eight international teams of Michelin recognized chefs.
The competition is endorsed by WACS (The World Association of Chefs’ Societies), ensuring the highest standards.

All La Cuisine events

Retail and Hospitality Forum

The Retail & Hospitality Forum is one of the best places in SIAL China to improve your understand and of different trends and industries. Each year, this unique two-day B2B event welcomes experts from some of the world's more innovative companies and respected firms.

Seafood Fest'
In partnership with CAPPMA and NSC, Seafood Fest' exalted the palate with gourmet aquatic products. 

Chocolate World
Meet the demand from Asian and domestic market for high quality chocolate and witness the world's first-class chocolate display.

Cooking demo 
An area where the world's best chefs compete and perform live cooking demonstration.

China National Specialty Tea Brewers Cup

SIAL China 2020 Wine innovation forum

Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), this event honored traditions with brewing skills and carry on tea innovations.

Wine Innovation Forum 

The Wine Innovation Forum provides exhibitors and professionals with the opportunity to study from wine experts during a series of seminars focused on the latest trends and tastes shaping the industry.

Best Buy China Competition
In partnership with WINE100, Best Buy China Competition brought an effective platform to showcase exhibitors’ star products.


  • 20 anniversary Celebration
  • Occupied 5 halls  at National Exhibition and Convention Center, Shanghai, covering 135,000㎡
  • 3,500 exhibitors
  • 100,000 professional visitors


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Exhibitors brochure

Discover the new themed villages


"SIAL China is a professional exhibition of food industry in Asia and even the whole world. Among international food and beverage industry, SIAL Innovation is one of the most important events in the innovation field. Every year the appraising and award giving reflects innovated food products and technology performed by food companies from all over the world, and represents the most cutting edge trend and direction. From the point of view of Yili Group, SIAL China is not only a platform to showcase the advanced level of food industry in China, but also a window to learn the latest development of international industries." 

Inner Mongolia Yili Industrial Group Company Limited 
Gold award winner of SIAL Innovation 2019 (China)

" Our Company is from Europe, Lithuania. We are producing premium ice cream. One Year ago we were visiting (SIAL China) and we decided next year, which means this year to participate with our stand. We want to enter the China market. In this exhibition we found very good contacts, we made very good partnerships, so definitely yes next year we are going to be here."

Dione Ice Cream (Lithuania)

"It's my third visiting to SIAL China. It feels like SIAL China is improving itself each year with increasingly abundant food categories exhibited. It's really nice to see this. I work in the food package industry. The innovated food package performed by some famous enterprises and industry trend are reflected in SIAL China. I will come visiting SIAL China next year for sure."

General Manager of Packaging Manufacturer (China) 

Next event

18-20 May 2021 
Shanghai New International Expo Centre

Visit SIAL China website

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All year long, SIAL covers the latest news and trends of the food and beverage industry and provides market insight and intelligence.

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