SIAL China

SIAL China - Your launchpad to Asia!

Published on by the SIAL Paris team - updated on - Actualité

SIAL China in Shanghai - Logo

Asia’s largest food innovation exhibition, SIAL China, is strategically located in Shanghai, a gateway to Asia, and a global center of finance and innovation.

Visit SIAL China's website


SIAL China 2019, co-hosted by China Commerce Development Centre (CCDC) and COMEXPOSIUM, was successfully held in Shanghai from May 14-16, at the Shanghai New International Expo Centre. The leading food marketplace in Asia, SIAL China occupied the full 199,500 square meter exhibition centre to facilitate 4,300 exhibitors from 70 countries and regions, and 117,595 professional visitors.

Watch the SIAL China's 2019 Highlights

Read the press release  Download the post-show report

TOP 5 Visitors product interests



  • 117 595 professional visitors: 59% Retail & trade, 20% Food manufacturer/ processor, 12% Catering & food service, 9% Service.
  • 88% of trade visitors are decision makers and influencers in their companies.
  • Top 3 Visitor's objectives: Find partners, subcontractors, find new products and find out about new trends and market developments

Top 10 visiting countries 

  • South Korea
  • Japan
  • Malaysia
  • Russia 
  • Thailand
  • Australia 
  • USA
  • Singapore
  • India 
  • Indonesia

The scale of SIAL China reflects the growing importance of Asia’s food and beverage market, valued not only for its consumer’s increased spending power but also for the producers and manufacturers of high quality and innovative products. During the first edition of SIAL China in 2000, we occupied a modest 8,000 square meters and hosted 323 exhibitors. Today, through the support of our partners, exhibitors, and visitors, SIAL China holds an important place on the industry calendar.
Jim Liu, CEO of SIAL China

TOP 5 Exhibitors activities


  • Nearly 4 300 exhibitors from 70 countries and 30 provinces of China
  • 51% domestic and 49% international exhibitors.
  • 91% exhibition satisfaction rate
  • International exhibitors by numbers: 37% Europe | 29% Asia | 21% Americas | 7% Middle East | 5% Oceania | 1% Africa 

Top 10 exhibiting countries by number

  • South Korea
  • Russia
  • Brazil
  • Australia
  • Argentina
  • USA
  • Turkey
  • Spain
  • Poland 
  • Germany

"We have received very positive feedback from both exhibitors and visitors on the expanded dedicated zones, professional events and scale of SIAL China 2019. Expanding the expo 23% to 199,500 square meters allowed SIAL China to accommodate more exhibitors, which in term attracted more professional visitor than ever before”. 

Jim Liu, CEO of SIAL China.


17 251 appointments initiated via match making platform by 998 exhibitors and 7 197 visitors.


SIAL Chocolate world China

SIAL Innovation

184 innovative products selected from nearly 700 entries, of which 10 were further rated as finalist products.

All SIAL Innovation events

La Cuisine
Endorsed by WACS. 24 chefs and 8 judges within 7 original culinary demos.

All La Cuisine events

Retail and Hospitality Forum
10 sessions by 10 speakers from the XTC World Innovation, Euromonitor International, Nint Shanghai and many more delivered speeches on the latest hot topics.

Seafood Fest'
In partnership with CAPPMA, MSC and NSC, Seafood Fest' exalted the palate with gourmet aquatic products. 

Chocolate World
Meet the demand from Asian and domestic market for high quality chocolate and witness the world's first-class chocolate display.

Cooking demo 
An area where the world's best chefs compete and perform live cooking demonstration.

China National Specialty Tea Brewers Cup

SIAL China tea brewer's cup

Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), this event honored traditions with brewing skills and carry on tea innovations.

Wine Innovation Forum 
Keynote speaker David Forer MW and Roderick Smith MW. led a star studded line-up, attracting 1,200 people on-site on 17sessions.

Best Buy China Competition
In partnership with WINE100, Best Buy China Competition brought an effective platform to showcase exhibitors’ star products.

SIAL China Poster


  • 123 000 Professionals
  • 4 500 Exhibitors
  • 17 Halls


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"SIAL China is a professional exhibition of food industry in Asia and even the whole world. Among international food and beverage industry, SIAL Innovation is one of the most important events in the innovation field. Every year the appraising and award giving reflects innovated food products and technology performed by food companies from all over the world, and represents the most cutting edge trend and direction. From the point of view of Yili Group, SIAL China is not only a platform to showcase the advanced level of food industry in China, but also a window to learn the latest development of international industries." 

Inner Mongolia Yili Industrial Group Company Limited 
Gold award winner of SIAL Innovation 2019 (China)

" Our Company is from Europe, Lithuania. We are producing premium ice cream. One Year ago we were visiting (SIAL China) and we decided next year, which means this year to participate with our stand. We want to enter the China market. In this exhibition we found very good contacts, we made very good partnerships, so definitely yes next year we are going to be here."

Dione Ice Cream (Lithuania)

"It's my third visiting to SIAL China. It feels like SIAL China is improving itself each year with increasingly abundant food categories exhibited. It's really nice to see this. I work in the food package industry. The innovated food package performed by some famous enterprises and industry trend are reflected in SIAL China. I will come visiting SIAL China next year for sure."

General Manager of Packaging Manufacturer (China) 

SIAL Innovation Awards  - SIAL Paris
Next event

13-15 May 2020
New International Expo Centre

Visit SIAL China website

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