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SIAL in China: 28 - 30 May 2024 (Shanghai)

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Since 2000, SIAL China has served as a launchpad for food and beverage companies looking to expand abroad and inspire food business through sharing valuable insights and trends, connecting exhibitors and buyers, hosting industry-recognized events, and celebrating innovation.

It established two projects in China, mainly SIAL Shanghai and SIAL Shenzhen. SIAL SH has become Asia’s largest food and beverage innovation exhibition, while the latter will set to become the 1st choice for food and beverage enterprises who wish to access the Greater Bay Area and link with the global market.

Visit SIAL China's website

SIAL Shanghai reached new heights with its record-breaking scale

From May 18th to 20th, 2023, SIAL Shanghai was held at Shanghai International Expo Center across an exhibition area of 180,000 ㎡. Over 175,000 food and beverage professionals from 107 countries and regions attended the event, which featured 4,500 exhibitors.

For 23 years,  SIAL Shanghai has successfully attracted and hosted more than 40,000 exhibitors and over 1 million professional visitors in the Chinese market. Annually, this trade show provides an excellent opportunity to exhibit cutting-edge products and exchange ideas, and viewpoints within the industry.

The 4th SIAL Global Food Industry Summit, "Then and Now, Own the Change", took place with 9 theme forums. Nearly 100 industry guests attended and delivered a speech. 

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SIAL Shanghai: a contributor to boost rural revitalization and high-quality development of the F&B industry

Conférence de presse Sial in China 2022
  • 34 provincial-level administrative regions across China were represented
  • 3,000+ exhibitors from China
  • 300,000+ famous, high-quality and special products

SIAL Shanghai actively promotes well-known and unique food and beverage brands from China to the global market.

The dedicated "Geographical Indications Display Area" showcased iconic products from provinces such as: 

Shandong, Jilin, Zhejiang, Hebei, Anhui, Hainan, Shanxi, Jiangsu, Guangdong, Henan, Fujian and so on. This display vividly highlighted the unique economic characteristics of each region. 

In China, over 20 government departments and business associations play a vital role in fostering connections across the F&B industry.


Our audience

  • 175,527 professional visitors: 
    • 32,03% of Import and export trade
    • 18,65% of Domestic trade
    • 18,78% of Retail
    • 10,26% of Catering & hotels
    • 13,21% of Food producing/processing
    • 7,07% of the Service 
  • Visitors from 107 countries and regions worldwide and 34 provinces in China.
  • 53,28% of our visitors have a decision-making role in purchase.
  • Nearly 5,000 international visitors from Brazil, Argentina, and other international professional visitor groups.
  • 96% of international visitors and 97,4% of domestic visitors are satisfied by SIAL Shanghai 

Our offer

  • Nearly 4,500 exhibitors from 67 countries and 12 theme pavilions, and 14 villages
  • 1,500+ international exhibitors gathered in Shanghai

During the 2023 exhibition, transactions involving pork and poultry meat soared to an impressive US$48.4 million, foreshadowing a projected export revenue of US$260 million in the upcoming year.

SIAL Innovation competition

This unique competition encourages and promotes innovation in the Food and Packaging industry.

In 2023, more than 600 products participated in SIAL Innovation, in which 118 were selected, 11 made it to the finals, and 3 won the gold, silver, and bronze awards.

The selected products were displayed in the SIAL Innovation exhibition area. The award-winning products will be exhibited in 8 SIAL Network cities, a global SIAL series.

“As an international super food and beverage exhibition, SIAL Shanghai has become one of the efficient platforms for the Polish dairy industry to exchange and trade in China."

Polish Chamber of Milk

SIAL Shanghai helped define new hits

SIAL Match Me

SIAL Shanghai offered access to a precise matching tool between suppliers and buyers to facilitate business matching and year-long interaction. 

  • 800 leading companies participated in Match Me as special visitors
  • 15,000+ online and offline matches
  • 5,500+ on-site matches

A "real visit" to the exhibition with live broadcast

8 hours of non-stop live were broadcast per day! The official channel was mainly utilized and supplemented by multiple platform, such as Douyin, Kuaishou and Weizan. 

  • 710,000 views in 3 days
  • 21,000 people online at the same time
  • 1,500,000 likes
  • 3,000,000 professionals reached 

Multi-dimensional coverage across the network turns contacts into sales

450,000 users were reached daily, with over 56,180,000 views on social media platforms.

SIAL Shanghai stood out on Weibo and topped the city's list of popular topics.

Influential events for global food industry

Join us  

Book your stand

Exhibitors brochure

Testimonials

"I would like to thank SIAL China for providing a platform for us to meet new friends from the meat industry. I would also like to thank the Match Me team for all the services. The team members assisted me in making the itinerary from the perspective of the visitor, and I am very satisfied with it. We will continue to follow SIAL China in the future!." 

CHENG XIN YOU XUAN

"The Match Me team provided excellent services. It also provided innovative, personalized services during negotiations between big buyers, which helped our company to improve efficiency. The time saved could be used for in-depth discussions with potential exhibitors, which gave our company ample time for bidding later on and thus generating indirect benefits. Best wishes to SIAL Shanghai!"

NetE (Lithuania)

"It's my third visiting to SIAL in China. It feels like SIAL in China is improving itself each year with increasingly abundant food categories exhibited. It's really nice to see this. I work in the food package industry. The innovated food package performed by some famous enterprises and industry trend are reflected in SIAL in China. I will come visiting SIAL in China next year for sure."

General Manager of Packaging Manufacturer (China) 


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SIAL China - 28th to 30th May 2024 

Shanghai - New International Expo Centre

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