Tutto Pizza International by SIAL: The world’s beloved dish
What is Tutto Pizza?
It represents sharing, creativity, and cultural adaptability.
Born in Naples, where the art of pizza making is listed as UNESCO Intangible Cultural Heritage. Pizza is now one of the most widely consumed and appreciated dishes in the world.
From Shanghai to Europe, pizza adapts to local tastes while keeping its authentic Italian DNA. This versatility allows pizza to generate significant business opportunities for the global food industry.
Each region develops its own interpretation. In China, toppings like seafood or hotpot-inspired ingredients dominate. In India, paneer, tandoori chicken, and spicy vegetarian options are popular. In Europe and North America, gluten-free, gourmet, and plant-based recipes gain momentum.
Pizza connects tradition and innovation. It demonstrates how local cultures and global trends can merge. For businesses, this combination opens doors to new markets, product innovation, and cross-border partnerships.
Why Tutto Pizza International by SIAL?
Tutto Pizza International by SIAL is part of the SIAL Network, a powerhouse for global food innovation. The platform aims to connect with the most influential players in the pizza industry. From ingredient suppliers and oven manufacturers to chefs, distributors, and retailers, everyone finds opportunities to share knowledge, showcase products, and grow internationally.
SIAL Network makes Tutto Pizza International by SIAL a key point for developing business and accelerating expansion into new markets. By offering a dedicated exhibition space, pizza becomes both a cultural icon and a business opportunity.
The platform encourages active collaboration. Exhibitors gain direct access to key buyers, investors, and global partners driving industry growth. They gain visibility, explore trends, and access market insights. For innovators, it is a chance to accelerate growth and position products globally.
A resounding success at SIAL Shanghai 2025
The first edition of Tutto Pizza International by SIAL took place in May 2025 at SIAL Shanghai. The event gathered over 100 exhibitors in a space fully dedicated to pizza.
Participants included flour mills, tomato producers, oven manufacturers, and premium mozzarella suppliers.
Cooking demonstrations and interactive workshops offered an immersive experience. Visitors discovered the latest innovations and the best of Italian craftsmanship. Exhibitors interacted directly with pre-qualified buyers and industry leaders, building strategic partnerships.
The success of the event reinforced the importance of global exposure. Brands realized the value of cross-cultural adaptation and the benefits of networking within SIAL Network.
The global pizza market: trends and opportunities
The global pizza market exceeded USD 145 billion in 2023. Market projections indicate that the global pizza sector could reach a value of USD 233 billion by 2030. Several factors drive this growth:
- Expansion of quick-service restaurants (QSRs)
- Growth of online delivery platforms
- Popularity of frozen and ready-to-eat pizzas
- Rising demand for health-conscious, premium, and plant-based options
Pizza offers high localization potential, enabling brands to tailor recipes to regional tastes, from seafood and hotpot-inspired concepts in China to paneer- and tandoori-based offerings in India. In Europe and North America, gluten-free, gourmet, and vegetarian recipes gain popularity.
The market rewards flexibility and innovation. Businesses that integrate local flavors with international standards thrive. Pizza exemplifies how tradition meets global opportunity.
New horizons for Tutto Pizza International by SIAL
Tutto Pizza International by SIAL continues to expand globally, opening new business opportunities and market insights for brands seeking access to emerging markets, cross-border partnerships, and a global network of food professionals.
By leveraging SIAL Network, exhibitors benefit from strategic visibility, business matchmaking, and opportunities to scale internationally while embracing new trends and celebrating authentic Italian pizza.
The platform positions itself as a strategic hub where innovation, culture, and business intersect, enabling participants to learn from global market dynamics, adopt emerging technologies, and build lasting partnerships.
For food companies, this means expanding product lines, entering new regions, and strengthening brand recognition. For chefs and artisans, it offers a chance to showcase creativity and connect globally.
Tutto Pizza International by SIAL demonstrates that pizza is both local and global, adapting authentic Italian tradition to international tastes while remaining true to its roots and embodying culinary excellence, innovation, and opportunity.