SIAL Vietnam, a new exhibition dedicated to the food industry
Connecting global food innovation with Vietnam's fast-growing market
In a global context marked by rapidly changing consumption patterns, food safety and the rise of Asian markets, Vietnam is establishing itself as a key destination for international players in the food and beverage industry.
At a time when the Vietnamese market is emerging as a strategic hub for the global food and beverage industry, SIAL Vietnam is launching its first edition in a unique co-location with Vietnam Food Expo.
This strategic alliance brings together two complementary forces: the international reach and innovation expertise of the SIAL Network, and the strong institutional and local roots of Vietnam’s leading agri-food event. By uniting global vision with local market access, this co-located event creates a powerful gateway for food and beverage companies looking to expand in Southeast Asia.
In a global context marked by rapidly changing consumption patterns, food safety challenges and evolving consumer expectations, Vietnam is positioning itself as a key destination for industry leaders across the food sector. SIAL Vietnam, held alongside Vietnam Food Expo is designed to connect international innovation, regional supply chains and fast-growing domestic demand within one integrated platform.
Why establish a presence in Vietnam?
With a population of over 102 million, estimated GDP growth of 8.02% in 2025 and trade volume reaching $930 billion, Vietnam is now one of Asia's most dynamic and open economies. The service sector alone accounts for 42.75% of GDP, driven by tourism, catering, hospitality and food distribution.
The country welcomes more than 21 million international visitors, reinforcing its global reputation as a major culinary destination. In 2025, Vietnam was ranked the fourth most attractive culinary destination in the world, confirming the growing influence of its gastronomy and agri-food industry.
This strong macroeconomic momentum is directly impacting the food and drinks ecosystem. As incomes rise and urban lifestyles evolve, consumers expect higher quality, greater transparency and safer products across the entire food and beverage supply chain. This evolution is creating new opportunities for international brands able to meet local demand while complying with global standards.
The Vietnamese food and beverage market is undergoing profound changes:
- strong demand for safe, certified imported food products
- upmarket modern distribution
- increased interest in sustainable products, responsible packaging and technological innovations
- strategic need for ingredients, raw materials and food tech solutions
A strategic B2B platform bridging Vietnam and global markets
These structural changes reflect a broader transformation of the food and beverage industry in Vietnam. From sourcing and food production to retail and out-of-home consumption, the entire value chain is adapting to new regulatory requirements, sustainability standards and evolving consumer behavior.
This demand for international food products creates significant export opportunities for global exhibitors looking to expand into Vietnam.
In response to these challenges, SIAL Vietnam has become an international B2B platform capable of connecting Vietnamese players to global markets, while offering foreign companies structured and qualified access to one of the most promising markets in Southeast Asia.
SIAL Vietnam, your gateway to the kitchen of the world
Co-locating with Vietnam Food Expo enables SIAL Vietnam to integrate seamlessly into the country’s most established agri-food event, while elevating it through international expertise, trend forecasting and innovation-driven content. This combined platform offers exhibitors direct access to decision-makers from retail, import-export, the hospitality industry and institutional buyers, reinforcing Vietnam’s role as a regional food hub.
SIAL Vietnam is a trade show dedicated to the entire food and beverage value chain, bringing together producers, brands, distributors, buyers, importers, exporters and solution providers.
For its first edition, the exhibition is co-located with Vietnam Food Expo, the country's most impactful agri-food event, organized under the auspices of the Ministry of Industry and Trade (VIETRADE). This strategic alliance creates a unique ecosystem, combining international expertise and local institutional roots.
At its previous edition, Vietnam Food Expo welcomed:
- 396 exhibitors from 20 countries
- 21,268 trade visitors from 40 countries
- over 10,000 m² of exhibition space
This synergy strengthens SIAL Vietnam's ability to generate concrete business opportunities and attract high-level decision-makers.
Sectors represented at SIAL Vietnam
The exhibition covers a wide range of key sectors in the food and beverage industry, including:
This sectoral diversity makes SIAL Vietnam a strategic meeting place for identifying trends, developing partnerships and accelerating innovation.
Exhibitors profiles
- Food producers and manufacturers
- International and local brands
- Ingredient and additive suppliers
- Food technology players
- Logistics and food service companies
- Innovative start-ups in the F&B sector
- Exporters and importers
Visitor profiles
- Importers & exporters
- Distributors, agents and wholesalers
- Retailers: supermarkets, hypermarkets, specialised grocery stores
- Restaurant chains, fast food and QSR, bar operators
- Hotels, resorts and cafés
- E-commerce buyers and digital platforms
- Institutional catering
A trade show focused on innovation and sustainability
True to the DNA of the SIAL Network, SIAL Vietnam emphasizes food innovation, sustainable solutions and new consumer trends.
Innovation and sustainability are no longer optional. Across Asia, industry professionals are redesigning products, packaging and processes to secure their supply chains, reduce environmental impact and meet international compliance standards. SIAL Vietnam positions itself as a catalyst for these transformations within the Vietnamese and regional food and beverage industry.
The Vietnamese market offers a strategic advantage to brands offering:
- responsible & safe’ products
- eco-friendly processes
- sustainable packaging solutions
- innovations adapted to international standards
These elements constitute a real first-mover advantage for exhibiting companies.
SIAL Vietnam, your gateway to Southeast Asia
By joining SIAL Vietnam, food and beverage professionals benefit from:
- direct access to one of Asia's most dynamic markets
- the power of the SIAL international network
- increased visibility among decision-making buyers
- an environment conducive to innovation and sustainable partnerships
By combining international reach, local expertise and a strategic co-location with Vietnam Food Expo, SIAL Vietnam positions itself as the leading platform for food and beverage companies looking to grow sustainably within the Vietnamese market and across Southeast Asia.
SIAL Vietnam is thus establishing itself as the new benchmark platform for developing your food business in Vietnam and Southeast Asia, at the heart of a rapidly expanding market.
