SIAL ASEAN Manila, launched in 2014, gives a unique opportunity to do business with an upcoming middle class eager to discover the Western way of life.
Co-organized by Mafbex, the event attracts thousands of B-to-B visitors every year among whom there are 50 VIP hosted buyers from the region, and it also offers opportunities for product testing and demonstrations.
The first B-to-B gateway to the Philippines' market
Key figures
- 300 exhibitors from 16 countries
- 15 international pavilions
- 5,000 visitors from 24 countries, with 50 VIP hosted buyers
- 83% of exhibitors met their business objectives*
- 93% satisfied exhibitors*
*SIAL survey 2015
Event features
- La Cuisine
- SIAL Innovation
- SIAL Innovation winners Village
- World Tour
- World Summit by SIAL
- Wine Pavilion and tasting
- Hosted Buyer Program
Market figures
- 100 million inhabitants (2013): 12th most populated country in the world
- 65% of the population is under 30 years old
- Growing middle class: 13 million in 2013, +110% by 2020
- Alcohol consumption +20% by 2020; 5.4 liter/person in 2010 vs 6.5 by 2020
- Food market: US$ 66bn in 2010, US$ 99 bn by 2020
- Main partners: USA, Malaysia, Indonesia
- Main products: cereals, edible preparations, dairy products, meat
