SIAL ME team 2016

SIAL Middle East | Deals worth AED3.8 billion signed as SIAL 2016 wraps-up

by Célia Le Pesquer

  • 17,000 trade visitors, from 95 countries, attended industry showcase. 
  • More than 1000 chefs competed in the La Cuisine by SIAL competition. 
  • Record number of entries for the SIAL Innovation World Champions awards with a total of 150 new and innovative products. 
  • 952 exhibitors from 47 countries. 
  • 30 country pavilions at the show. 

Press release

The seventh annual SIAL Middle East exhibition, the fastest growing event for the region’s food, drink and hospitality sectors, concluded today (Wednesday 7th December) at the Abu Dhabi National Exhibition Centre (ADNEC) with a record number of visitors and deals worth billions of dirhams conclude.

Held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority and inaugurated by HE Sheikh Sheikh Nahyan bin Mubarak Al Nahyan Head of the United Arab Emirates Ministry of Culture, Youth, and Social Development, the three-day showcase witnessed a string of major onsite announcements.

Major-General Staff Pilot Ishaq Al Balushi, Head of the Supply Department of the General Command of the Armed Forces signed contracts worth AED763 million with the Army Officers Club, Abu Dhabi National Hotel Company Middle East, Al Wasita for Catering, Emirates Hospitality Centre, Kelvin catering services, Army Forces Coop Association and FOODCO.

Jennan Investments signed a Memorandum of Understanding with the Sudanese Finance Ministry to establish the biggest date palm farm in the world, with a total of 221 million trees to be planted in Sudan over a 13 year period.

Abu Dhabi Health Authority signed a contract with Etihad to introduce healthier, Weqaya-approved meal options to its staff restaurants. The Weqaya logo is the official mark of healthy eating in Abu Dhabi and is only permitted on foods and in food outlets that meet strict requirements on preparation and ingredients.

SIAL ME 2016

SIAL 2016 which is organised in strategic partnership with the Abu Dhabi Food Control Authority (ADFCA), Thamer Al Qasemi, Chairman of the organising committee for SIAL 2016 said:

“SIAL has witnessed unprecedented growth during the last seven years, in 2010 we had eight national pavilions, 7,200 visitors and floor space of 4426 square metres. Now, visitors have grown to over 17,000, we have 30 national pavilions and floor space has more than trebled to 14,220 square metres, underscoring the appetite and strategic importance of the event. Show content is evolving to provide a broad overview of food trends and innovation and further highlighting the importance of the event.

“The success of this event, now one of the biggest food and beverage showcases in the region, is attributed to the support of the Abu Dhabi Government and the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, which has been instrumental in developing the show to the record numbers we have seen this year.”

Out of over 150 entries, the SIAL Innovation World Champions awards’ showcase was won by Northern Irish food producer Mash Direct for its Crispy Vegetable Bakes. The Silver Award was presented to Al Ain Diary for their Breakfast Milk while Icelandic food company, Complete Global International Apoly Trade., was awarded the Bronze prize for their Vikingur food supplement.

Rounding out the show floor events, and organised by the Emirates Culinary Guild of Abu Dhabi, in collaboration with the World Association of Chefs' Societies, La Cuisine featured over 1000 professional chefs competing in a variety of culinary competitions, including the Alen Thong Golden Coffee Pot, Young Chefs Challenge, launched in memory of one of the Emirates Culinary Guild’s founding fathers. The winning culinary team will be announced this evening (Wednesday 7th) at the La Cuisine prize giving ceremony at the Shangri-La Hotel, Qaryat al Beri, Abu Dhabi.

Commenting on SIAL’s expanding role in the region’s food and beverage industry, Fadi Saad, SIAL Managing Director, SIAL Middle East, said: “Innovation in the food industry is not only trending around the globe, it is accelerating thanks to the digital environment we all live in and it is an aspect that we have been keen to showcase.”

SIAL Middle East 2016

SIAL is organised in cooperation with Strategic Partner, Abu Dhabi Food Control Authority and supported by Abu Dhabi Chamber as Host Sponsor and in collaboration with Abu Dhabi Food Festival. Al Dahra Agriculture is headline sponsor with Jenaan Investments the Diamond Sponsor and Emirates Food Industries Gold Sponsor. Emirates International Group for Food and Agriculture and Al Rawabi are Silver Sponsors; Mawasim and Agthia are Bronze Sponsors; LuLu is the official Retail Partner; Etihad Airways is the Official Airline; and Emirates Culinary Guild and World Association of Chefs are Culinary Partners.

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About SIAL Middle East