The Plant-based: trend and innovation
When plants meet new consumer demands
In a context where health and pleasure are both prioritized in food choices, there is nothing more natural than plant-based products leading the way. The vegetalization of our dishes is a major challenge.
NutriMarketing has taken the initiative to share viewpoints with "manger du sens and Very Foody".
Key insights to drive your business forward
- A clear understanding of consumer behaviors and how they influence market trends.
- Insights into emerging technologies and their impact on the food value chain.
- Strategies to align your business with the global focus on sustainability and health.
- A comprehensive overview of how global and regional trends intersect to create new opportunities.
The food and beverage industry is at a pivotal moment of transformation, driven by shifting consumer expectations, emerging technologies, and sustainability imperatives.
Health-conscious individuals are at the forefront of this movement, seeking alternatives that align with their nutritional goals. Plant-based diets are often associated with benefits like reduced cholesterol, better digestion, and overall improved health outcomes. At the same time, the rise of flexitarianism—where consumers reduce but do not entirely eliminate meat—has significantly expanded the potential market for plant-based products.
Moreover, ethical concerns about animal welfare and sustainability play a critical role in this shift. The growing focus on climate change has led consumers to prioritize low-impact diets, with plant-based foods offering a viable solution to reducing greenhouse gas emissions and conserving resources like water and land.