01/10/2024
Malaysia, a dynamic market to target
In a global context marked by rapid change and unprecedented challenges, the agri-food sector is facing new realities.
Malaysia, a dynamic and fast-growing agri-food market
As Malaysian consumers increasingly adopt healthier and more sustainable behaviours, the country offers many opportunities for food companies ready to innovate and respond to these new demands.
Undertanding the Malaysian agri-food industry throught strategic perspectives and growth opportunities.
- Economic growth and market dynamics: Analysis of nominal GDP growth in Malaysia compared to other Southeast Asian markets, with a focus on the medium-term outlook
- Consumer trends and innovation: Exploring emerging trends, including the growing preference for healthy and natural products, and the impact of these trends on the food industry.
- Growth opportunities in the food sector: Identification of high-potential market segments in Malaysia, including dairy, meat and soya-based foods.
- Influence of economic and geopolitical factors: Discussion of the challenges posed by inflation and geopolitical uncertainties, and how they affect consumer spending and business strategies.