Food & Drinks Malaysia by SIAL 2026 will place product development at the centre of Southeast Asian trade, with SIAL Innovation highlighting ten finalists that reflect where the food innovation exhibition is heading: health-forward formats, functional ingredients, upcycled snacks and regionally rooted flavour.
Published on Jul 15,2026 at 6:02 AM | Updated on Jul 15,2026 at 12:06 PM

As part of a global network of 12 leading food and beverage events, SIAL connects 700,000 professional visitors and 17,000 exhibitors across 10 food sectors. Food & Drinks Malaysia by SIAL is one of the SIAL Network’s upcoming shows, returning to MITEC, Kuala Lumpur, from 21 to 23 July 2026. The fourth edition of the international B2B food industry trade show, is expecting more than 18,000 trade attendees, 500-plus exhibitors, 10 international pavilions and over 1,000 global products on display.

Visitors networking in exhibition aisles lined with stands at Food & Drinks Malaysia by SIAL.

In Malaysia, SIAL’s global platform meets a market shaped by ASEAN sourcing, halal expertise, expanding foodservice channels and a strong appetite for new consumer experiences. The 2026 programme reflects that breadth, with the Chocolate Show 2026, the Halal Forum, the ASEAN Barista Team Championship, The Sommelier Experience and of course the network’s signature Innovation Awards.

That innovation focus feels particularly timely. Across the food sector, brands are being pushed to make products healthier, more convenient, less wasteful and more expressive of local food cultures. The Top 10 SIAL Innovation finalists announced for Food & Drinks Malaysia by SIAL 2026 offer a compact snapshot of that movement. Together, they show how innovation is becoming more precise. Health claims are moving into noodles, chips, cocoa and effervescent drinks. Waste reduction is becoming snackable. Fermentation is crossing categories. Local taste signatures, from kimchi to Musang King durian, are being shaped for wider trade audiences. The selection points to an industry where nutrition, sustainability and regional flavour are increasingly shaping the next generation of products.

Visitors to Food & Drinks Malaysia by SIAL 2026 will be able to discover these ten finalists alongside the broader range of innovations set to appear across the show, where SIAL Network’s international reach meets Southeast Asia’s appetite for new food ideas.

7 Days 7 Noodles (Flour-Free Noodles)

Exhibitor: Pacific Innofood Co., Ltd.

Brand: Pakdee

Launch date: July 2025

Launch country: Thailand

Product description: Flour-free noodles with functional properties. Low fat and low calorie. Low sodium. No preservatives. The range includes seven products with specific health benefits.

Experts’ opinion: Selected for the range of seven products with specific health benefits.

MuneFizz, Liposomal Vitamin C Effervescent Drink

Exhibitor: Alt Synergy Sdn Bhd

Brand: Alteryz

Launch date: October 2024

Launch country: Malaysia

Product description: Sparkling drink mix enriched with liposomal vitamin C for immunity. Enriched with calcium, zinc and vitamin D3. Promotes skin and bone health.

Experts’ opinion: Selected for the formulation and associated health promises.

Green Tea Seed Bibim Jeotgal

Exhibitor: Dahaefood

Brand: 자연다감

Launch date: June 2025

Launch country: South Korea

Product description: Canned seafood marinated in green tea. The green tea reduces the salty taste of the fish and enhances the umami flavour.

Experts’ opinion: Selected for the green tea-based seasoning recipe.

Milkkin Whey Protein Snack

Exhibitor: Milkkin Innovation Co., Ltd.

Brand: Milkkin Whey Protein Snack

Launch date: May 2025

Launch country: Thailand

Product description: Whey protein snack. No added sugar.

Experts’ opinion: Selected for the protein promise.

Lime Peel Roll

Exhibitor: Lemon Me Farm Co., Ltd.

Brand: Lemon Me Farm

Launch date: April 2026

Launch country: Thailand

Product description: Snack roll made with fruit by-products. Fruit roll style. Made by upcycling lime peels from the brand’s juice production. Rich in fibre. Individually wrapped.

Experts’ opinion: Selected for the zero-waste character and the use of by-product.

Lemón Me Farming Lime Peel Roll snacks displayed with their box, individual sachets and white branded bag.

ShroomKoko Cocoa Beverage Mix

Exhibitor: Grusonn Wellness Sdn Bhd
Brand: Vive Chocolate
Launch date: July 2026
Launch country: Malaysia

Box of Vive Malaysia Shroom Koko instant drink, made with cocoa, coconut milk and mushrooms, displayed against a beige background.

Product description: Cocoa drink mix enriched with functional mushrooms. Enriched with tiger’s milk mushroom, lion’s mane, cordyceps and black fungus. Rich in fibre. In individual sachets.

Experts’ opinion: Selected for the functionality added to the cocoa drink.

Musang King Kaya Coconut Jam

Exhibitor: Way Sauce Sdn Bhd

Brand: Way Sauce

Launch date: May 2026

Launch country: Malaysia

Product description: Natural coconut spread with durian. Made with Musang King durian. Halal.

Experts’ opinion: Selected for the offer of durian-flavoured spread.

Chocolate Beverages

Exhibitor: Confectionery Chocolate & Chocolate Beverage

Brand: Leva

Launch date: July 2026

Launch country: Malaysia

Product description: Chocolate drink mix rich in cocoa. In individual sachets.

Experts’ opinion: Selected for the high cocoa content in a chocolate drink.

ProThin High Protein Chips

Exhibitor: Milkkin Innovation Co., Ltd.

Brand: ProThin

Launch date: July 2026

Launch country: Thailand

Product description: Thin tapioca chips enriched with whey and pea protein. 10g of protein per 30g bag. Baked, not fried. Contains three times less fat than the average fried potato chips on the market.

Experts’ opinion: Selected for the high whey and pea protein content.

Yellow light bulb made from strips of paper, surrounded by green leaves and yellow flowers against a black background.
Discover SIAL Innovation Discover the World champions tour